How it works?

User-Emotion analysis is a research framework that allow to understand the behavioral patterns of users of a digital and analog services, and also can be applied in emotional impact analysis fo r advertising media, booking processes, loyalty programs or virtual reality applications.

What is it for?

USEM in dvertising Media

Advertising Media

Just one day of analysis to discover the kind of emotions that your advertising campaign aroused.

USEM in Emotional Journey Mapping

Emotional Journey Mapping

Improve the experience of your customers with your products or services, understanding their emotions.

USEM in User Interface Design (UI)

User Interface Design (UI)

Discover the emotions behind your user interface (UI) with real user testing (UT).

USEM in Online Transactions

Online Transactions

Discover the signs that generate mistrust and decrease conversion in your ecommerce.

USEM in UX Research

UX Research

Add to your A/B testings, 5 second testing and user testings the emotional biological responses of your users in each interaction.

USEM in Virtual Reality (VR)

Virtual Reality (VR)

Discover the emotions that awakens your experience in virtual reality by adding EEG and EKG.

USEM &
Customer Experience (CX)

Do you know how, where and when you need to improve the experience quality of your products or services?

USEM allows you to improve your NPS, CVP and NEV, using Computer Vision and Neuroscience in your research processes.

USEM in Customer Experience (CX)

USEM &
User Research (UX)

Are you looking for how to measure the emotions that your products evoke in your users?

USEM applies a Neurobiology principle to identify unconscious user responses, allowing the identification of human behavior patterns when interacting with a product or service.

USEM in User Research (UX)

User-Emotion Analysis
(USEM)

We have been in the market for 3 years helping companies to improve their experiences

USEM has been exhibited at international conferences, being recognized and validated in each country where it has been presented. You can see the presentations here.

Neuroscience in User Research

Neuroscience in User Research
Understanding human with facial emotion recognition, biosensors & eyetracking

2016 - IDF MADRID (ES)
The Interaction Design Foundation (IDF)

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UX, Psychology and Neuroscience

UX, Psychology and Neuroscience
Research on human Behaviour


2016- IDF Buenos Aires (AR)
The Interaction Design Foundation (IDF)

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UX Emotion and Environments in Virtual Reality

UX Emotion and Environments in Virtual Reality
A view to the responsibilities of the future

2016 - Interaction South America 2016 (CL)
Interaction Design Association (IXDA)

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Interaction patterns

Interaction patterns
The value of emotion in decision making

2016 - CX DAY CHILE (CL) The Customer Experience Professional Association (CXPA)
+ The Interaction Design Foundation (IDF)

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Design for Emotion

Design for Emotion
Models and Techniques for Measuring Emotions

2016 - UX Synergy (CL)
Telefónica I+D Chile (TID CL)
+ The Interaction Design Foundation (IDF)

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User-Emotion Analysis

User-Emotion Analysis
Midiendo los estados emocionales biológicos y cognitivos de los usuarios en ambientes controlados
2015 - Interaction South America 2015 (AR)
Interaction Design Association (IXDA)

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